Video content is a form of content marketing that has, over the years, grown in significance and importance. It is an effective way to build your brand and reach your target audience. In fact, it's safe to say that video is more important than ever.
Hence, if you're a freelancer and still haven't leveraged video content marketing, then you either don't know about the many benefits it affords, or you don't even know about it all. Either way, this article will not only tell you about video content marketing, but also, we will discuss how it can help boost your freelancing business.
In simple terms, video content marketing is when brands create video content to promote their online presence. The video content is usually published on any of the social media platforms such as Facebook, Twitter, Instagram, TikTok, etc. Video content marketing can also come in the form of webinars, courses, live videos, or self-hosted videos.
Video content marketing, if done well, can be a powerful way for brands, especially freelancers, to spread their message and promote their online profile in a way that is easily accessible to a large audience.
Marketing through video allows businesses to quickly showcase important features of their business while incorporating fun graphics, a spunky voice, engaging music, or stylistic pictures. It can be addictive.
Interestingly, video content marketing becomes easy and effective with time. The number of options marketers have means there is something for every business, even those without traditional video recording or editing skills.
Below are some of the benefits of using video content marketing.
Having video content on your landing page can greatly increase conversions. And video works well regardless of the category in which you deploy it. You can be sure it will convert.
Video can also lead directly to sales. Users who watch an explainer video about a product or service will, more likely, end up buying the product.
When you consider that vision is our most dominant sense, the effectiveness of video will not be that surprising. Hence, If pictures can boost engagement massively, imagine what motion pictures can do to your business.
Video content is a valuable tool when it comes to helping prospects learn about a product. In fact, business owners say using video content has helped increase user understanding of a product or service.
Your prospects will only buy your product when they understand what it does and how it will help them. And reading long content to understand your services can be very discouraging.
Video content is such a good tool for this as the visual element helps you, as a freelancer, clearly explain how things work.
As a freelancer, your goal is to have your website on the first page of Google search engine result pages. Uploading videos of your freelance business online, especially on YouTube that targets common search terms, can be a good way to get it on the first page of Google. This is because Google includes YouTube videos at the top of the page for many search terms.
So, ensure you optimize your videos on Youtube for SEO. Write fascinating titles and descriptions. Add a link back to your website, products, and services. Give prospects the way to take the next step. And explore the world of interactive videos to encourage actions even more.
Social media platforms also allow you to interact with your prospects through video content. Facebook has 3600 videos, including Whatsapp videos. Instagram has a feature for Videos content & Instagram Reels; Twitter has Periscope, TikTok, and lots more.
However, in a social media context, freelancers should remember that people buy and share emotions, not facts. Meaning, users would share a branded video with their friends if it was entertaining. So create fun, entertaining videos to encourage social shares. Emotions are not entirely ROI, but social shares can bring traffic to your site, and you can take it from there.
However, you don't necessarily have to be on all social media platforms at the same time. Choose the platforms that you love the most and understand how the algorithm works. Remember to always do what the app wants you to do.
Ultimately, quality content is very important to your business. The competition out there is too intense to leave room for mediocrity. Meaning it's either quality or nothing at all.
Take out time to create quality video content about your business with attractive animations, elegant pictures, engaging sound, and spunky voice, employ different video editing tools and come up with premium video content.
There is no end to the benefits of video content, and with time, it becomes more productive. So, you should start crafting your exciting product videos now!
Contributor: Based on a conversation with @Hallee_Smith
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